The
Coca-Cola Company
Year
2023
Location
Rogers, Arkansas
Firm
Gensler
The Coca-Cola Company’s Rogers Regional Office is designed to support a modern, experience-based work environment where associates can choose spaces that meet their individual and team needs. This new model embraces flexibility, connection, and the brand’s iconic heritage, creating a space that attracts talent in a highly competitive market.
The design for Coca-Cola’s Rogers office brings together the company’s new workplace standards and a fresh approach to creating diverse work experiences. Moving beyond traditional layouts, the office blends space, technology, and policy to accommodate a range of workstyles, fostering collaboration and choice. The design aligns with Coca-Cola’s mission to accelerate growth and drive engagement across its expanding beverage portfolio.
This workspace introduces “modes of experience,” where associates select zones tailored to their activities, transforming the office from task-based layouts to experience-based spaces. Rather than sticking to the traditional centralized enclosed spaces and perimeter workstations, the design reimagines circulation, enhancing the flow and encouraging interaction. Sweeping exterior views and high-density interaction points create a vibrant environment that encourages chance encounters and impromptu connections, enriching the workspace experience.
Celebrating Coca-Cola’s unmatched brand legacy, the design subtly weaves brand elements into the fabric of the office. A flowing light fixture greets associates and visitors, connecting beverage experience bars that reflect Coca-Cola’s mission to refresh the world. Each workspace zone supports a distinct need, from “Connect & Launch” areas for social and casual interactions to “Join & Focus” zones that encourage productive teamwork and mentorship. With over three times the typical touchpoints for collaboration, the office creates a culture of connection.
From adaptable meeting spaces to nourishment-focused gathering zones, Coca-Cola’s Rogers Regional Office provides an environment that fosters creativity, wellness, and connection. This forward-looking space perfectly balances Coca-Cola’s rich history with its bold vision for the future, creating a dynamic workplace that resonates with associates and the brand’s global mission.
