3350 Peachtree
Year
2023
Location
Atlanta, Georgia
Firm
HKS
The transformation of 3350 Peachtree reimagines both the interior and exterior of this office building, creating a vibrant, inviting space that blends work and community. By revitalizing the lobby and outdoor plaza, the design breathes new life into an aging property, making it a desirable destination for tenants and visitors alike.
As companies seek enjoyable, amenity-rich workplaces to welcome employees back, the 3350 Peachtree project aligns with the trend of refreshing legacy buildings to meet modern expectations. By enhancing indoor and outdoor spaces, the design positions the property to compete in today’s work environment, creating an appealing, engaging experience that supports health, wellness, and connectivity.
The redesigned lobby redefines its role from a mere pass-through to a functional, welcoming space that feels like an extension of the tenants’ work environment. Drawing inspiration from hospitality design, the lobby now features comfortable seating, mood lighting, and live plants, providing a relaxing atmosphere for tenants and guests. By shifting from transient space to a social hub, the lobby encourages interaction and a sense of belonging for building occupants.
Outside, the plaza’s renovation embraces openness and integration with the surrounding neighborhood, flipping the original design’s formal, fortress-like entry into an accessible public space. The plaza’s new layout invites people into the space rather than pushing them away, creating a connection to the streetscape and fostering a stronger sense of community. Enhanced with new landscaping, seating, and gathering areas, the plaza serves as a natural extension of the office and a welcoming spot for social interaction, work breaks, and outdoor meetings.
3350 Peachtree now stands as a refreshing example of how thoughtful updates can elevate a property, turning it into a vibrant, community-centered environment. By linking the building to its urban context, the design creates a destination that people are proud to visit and experience, blending modern work needs with the vitality of Atlanta’s Buckhead district.
